Photo by Joe Scarnici / Getty Images for Netflix
In October, a reprinted book by the American sociologist Brené Brown “Gifts of Imperfection. How to love yourself for who you are. " Behind a banal and not at all promising name hides an absolute bestseller - first published in 2010, "Gifts" are still sold in millions of copies and are kept in the top of "Amazon". The same thing happens with four more books by Brown - she is officially considered the most popular author of self-help literature in America. Her TED talk was watched by more than 50 million people, fans - Oprah Winfrey and Reese Witherspoon, clients - IBM, Pixar, the Bill & Melinda Gates Foundation. What does Brené Brown teach so that the world goes crazy over her? It's simple: she claims that failure, shame and fear are inevitable and that's great.
Shame, nervous breakdown and TED Talks
Ten years ago, Brené Brown was a moderately successful researcher at the University of Houston in her native Texas. By that time, she had already published her first book, "It's All Because of Me (But It's Not So)" - also moderately successful. The book summarized the results of Brown's research over many years. She came to sociology to sort out the nature of relationships, and was extremely pleased with the data she received: it seems that she managed to find their main enemy. They imagined shame - the fear of rejection, which generates feelings of inferiority, and in especially severe cases, unhealthy perfectionism.
The book was already in full swing when Brown decided to re-analyze the data from her research. And she discovered a new pattern: healthy, trusting relationships usually developed not among those who avoided shame, but among those who were ready for it. Who was fully aware of his imperfection and understood that he could be rejected at any moment. Who lived in obscurity and opened up to the blows of fate - in general, was frankly vulnerable. After such a lyrical discovery, the perfectionist Brown had a nervous breakdown, she needed a year of psychotherapy to sort out her feelings. Brené told this story - with a happy ending and a new book on vulnerability, Gifts of Imperfection, at TEDx in Houston in 2010: open up vulnerabilities and stop trying to control and predict everything. " A video with a sincere and sometimes funny performance quickly went viral, and Brown began to burn with shame.
YouTube, info business and the first millions
When the speech was posted on YouTube, Brown was very worried - she even wanted to write to the organizers of TEDx so that the video was removed, because it could be seen by hundreds, God forbid, thousands of people. But her husband reassured her with the suggestion that finding this video might be difficult: “Nobody is going to hammer in“ Brené Brown vulnerability ”into a search. Ironically, today Google is reporting over a million results for brene brown vulnerability, and the video is one of the top 5 most watched talks in TED history. But popularity on the Internet and the real world are two different things. Oprah Winfrey made Brown's bestselling book when she added it to her TV book club. Brown has gained a following in Hollywood and the business world, advising companies and speaking at conferences before, but less often for a different fee. Her clients today include the Bill & Melinda Gates Foundation, IBM, NASA, Facebook, Google, AT&T, and the US Armed Forces. One performance costs the organizers $ 40,000-90,000. But this is not Brown's only source of income.
In 2013, after the release of her new, already third book, Brown decided to create her own school. She hired the first employees, named the company Brave Leaders Inc. and began to develop courses for psychologists and coaches. Those who completed the training received a certificate and the right to conduct trainings according to the Brown method. In 2015, she decided to reach the end consumer and launched Courage Works, a paid online course on “pumping courage”. In the first year, more than one hundred thousand people passed it, and the company earned $ 6 million. Despite the success and offers from investors, Brown decided to close the B2C business line a couple of years later, because “education should be free” or at least inexpensive - instead of courses Brené continued to publish books so that everyone could get a complete set of knowledge for $ 20.
Now her company is called Dare To Lead - in honor of the last book, which was published in 2018 (not published in Russia yet). At the heart of the company is the Center for Sociological Research. He also develops educational programs. Professionals can pay $ 7,500, take a three-day leadership course, and become certified trainers using Dr. Brown's method. And upon completion of the program, for $ 950 a year, receive new materials and research data. Trainers are required to confirm their certification annually, so a subscription to updates is required.
For everyone who does not plan to make money on Brown's works, a huge amount of educational materials are laid out in the open access on her website - workbooks, guides, glossaries, tests, checklists and even layouts with beautifully wrapped quotes from Brown's books - to print and hang in a frame above the work table. There is a separate educational resource for teachers and leaders, #daringclassroom. This is how Brown became an ideal information business: she gives away her knowledge almost or completely free of charge, and makes money on large companies and those who plan to make money on her own behalf. She no longer needs to maintain a marketing staff to sell online courses - instead, she was able to expand the team of sociologists who, under her leadership, collect data for new books and talks.
Courage, vulnerability and Netflix
Brené Brown has written six books that are in the Amazon Top 10 in Spirituality, Business, Health, and are collectively the best-selling self-help books in the United States. It is noteworthy that each of them is written about shame, vulnerability and courage - in different variations from different angles, with new data and clarifications, but always about the same thing. Whereas in Gifts of Imperfection she provides a multi-stage system for recognizing, accepting and exploiting vulnerabilities in personal life, in the new Dare To Lead she explains how to lead people, guided by the same vulnerability that Brown equates with courage: “Show me at least one expression of courage that does not involve risk, uncertainty, and naked emotion. These three components define vulnerability. " Another popular Brené idea is about embracing imperfection - only by loving ourselves for who we are can we love other people, develop empathy, and create intimacy. Finally, the third pillar of Brown's teachings on vulnerability is that a fulfilling life involves failure, error, and suffering. There is nothing wrong with that, because a kind of personal victory is "sewn" into every failure - in order to suffer it, you must at least decide to try. A declaration of love left unanswered, a lost sporting event, a rejection of a promotion, or a bankrupt business idea - all of these things give new experiences and shape us as individuals. But most importantly, they are natural and inevitable if we are going to live from the bottom of our hearts.
All of these accessible and generally non-innovative ideas Brown brings to light during his hour-long Netflix Call To Courage, which has been available in 190 countries in 29 languages since April this year. For Brown this is a new height and entry into the international market. The performance, created according to all the canons of motivational content - with crying spectators in the hall, personal stories and a seasoning of humor - was watched and appreciated by millions of people. European bloggers started talking about the vulnerability, the topic was picked up by the media, and now Brown's books are being republished in new circulations around the world. Obviously, the secret of her success lies precisely in the performances, and she hid it in the most conspicuous place - in her own vulnerability. Brown has abandoned the standard role of a motivational speaker as a guru who has already passed all the tests and is now ready to teach his skills to anyone. Instead, she honestly admits that she is still struggling with her shortcomings, is afraid of something, and refuses something. She tells very personal stories about her marriage, children, work and relationships with the world. Dissects his own mistakes and sincerely rejoices at new victories. Funny and sometimes tough jokes. In general, he arranges a high-quality and kind show and therefore serves as an ideal advertisement for his ideas: "Be yourself, and you will succeed."
Hoek - Brown
The Hoek-Brown condition describes the destruction of a rock mass based on analyzes of hundreds of underground workings and rock slopes as follows:
greater principal stress during rock caving
lower principal stress during rock caving
rock strength at simple compression
uniaxial compression strength of undisturbed rock mass
nonlinear parameters depending on rock properties
rock fracture parameter
The main parameters of the modified Hoek-Brown condition should ideally be obtained from in-situ and laboratory measurements. A short range of parameters is provided for quick reference. If the classification is known rock massif according to GSI, the program can specify the calculation of the parameters of the Hoeka-Brown condition.
For the very calculation of the stability, the Hoek-Brown parameters are converted to the Mohr-Coulomb parameters, and the calculation procedure is similar to the calculation of the Mohr-Coulomb shear resistance condition.
For the conversion of the Hoek-Brown parameters, we apply the solution according to Hoek, Carranz-Torres and Corkum (2002) in the case of solving the problem of stability of a rock slope:
Internal friction angle φ:
The maximum value of the lesser principal stress σ ‘3max we get from:
specific gravity of the breed
rocky slope height
the strength of the rock in simple compression, or the strength in uniaxial compression of an undisturbed rock mass
Stability analysis of rock slopes with a modified Hoek-Brown failure criterion, ANG Xiao-Li, LIANG LI, YIN Jian-Hua International journal for numerical and analytical methods in geomechanics. ISSN 0363-9061, 2004, vol. 28, no.2, pp. 181-190.
Hoek E, Carranza-Torres CT, Corkum B .: Hoek – Brown failure criterion – 2002 edition. Proceedings of the 5th North American Rock Mechanics Symposium, Toronto, Canada, vol. 1, 2002, pp. 267 - 273.
The body is elongated, high in the back and compressed from the sides. The dorsal fin is very high. Males are smaller, slender than females and have a concave anal fin. Color: brown back, golden sides. The fins are red. Grows up to 8.2 cm TL.
Lives in the north-east of Brazil, Fr. Guiana, Suriname and Gayane
Occurs in small rivers with a moderate or fast flow. It also swims into stagnant river backwaters. Lives in flocks. It feeds on aquatic and aerial invertebrates and higher vegetation. Spawning is group. The eggs are laid on the underwater flora.